For this, Ubisoft formed an internal development structure dedicated to the creation of games for everyone. Among the first projects of the new team are the introduction of the new “My Coach” product line and the significant expansion of the already successful Petz franchise.

Ubisoft’s new casual games structure will be led by Pauline Jacquey, executive producer of casual games at Ubisoft. Pauline joined Ubisoft in 1998, working as a producer on some of Ubisoft’s best-selling brands including Tom Clancy’s Ghost Recon® and Rayman®. Ubisoft will also continue to partner with third-party developers to publish casual game titles for the mass market. 

“Ubisoft has a proven track record of publishing and creating video games for non-traditional gaming audiences, with multimillion-selling brands like Petz and Rayman,” said Yves Guillemot, chief executive officer at Ubisoft. “The timing is right for us to leverage our creativity and to open up the video games market to new consumers who will be attracted by content that can help them learn, grow and feel better in an entertaining way.” 

“Ubisoft’s vision for this business is unique,” said Pauline Jacquey. “We are developing projects that make people feel that playing games is worth their while, allowing them to spend quality time with family and friends, learn a new skill, or improve their daily lives. By creating games with real-life benefits, we are creating games that appeal to everyone.”