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Enemy Territory: Quake Wars
Published by: Activision |
Enemy Territory: QUAKE Wars will include Ads - News
By George Petrisor
Published: June 20, 2007
Print Splash Damage's Managing Director and one of the Producers on Enemy Territory: QUAKE Wars, Neil Postlethwaite, decided to implement some ads into the game. The reason is clear: more money from the game.
Choosing to place ads in Enemy Territory was not a decision we made lightly. However, in doing so we hope to be able to provide a higher level of on-going support to the Enemy Territory: QUAKE Wars community than would have been possible otherwise.
For the last four years, we've put all of our effort into making Enemy
Territory: QUAKE Wars. So, we're not planning to ship this game and walk away.
We want to keep supporting ETQW in as many ways as possible. We'll be
maintaining the persistent stats servers and the community site, and continuing
to support ETQW with updates and improvements.
To help cover this level of on-going support without passing the costs on to the
gamer, ETQW will feature appropriate advertisements in select locations of our
levels. The ads aren't intrusive and you won't have to interact with them;
they'll just be part of the normal environment. In fact, there are some places
it's quite odd not to have an advertisement - the sides of container trucks, for
example. Great care is being taken to ensure that all our ads are appropriate
for the game world and we have absolute approval rights in this area. If it's
not appropriate or it's distracting, it won't go in.
The company providing the ad system does not and will not store any personal
information or data that otherwise can be used to identify you. All they track
is if and how long you look at the advertisements.
For those of you participating in the upcoming beta, you will get a chance to
see them for yourself very soon. And of course we will be releasing a demo prior
to the retail launch of the game so everyone can check them out first.
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| Enemy Territory: QUAKE Wars July 13, 2007 Set within the epic QUAKE universe in the year 2065, the game pits the Allied troops of the Global Defense Force (GDF) against a sinister new Axis – the marauding, technologically advanced Strogg - during their initial invasion of Earth.
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