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Published by: Namco Bandai Games America |
Hellgate: London - The Most Successful Online Korean Launch In Three Years - News
By Ionascu Alex
Published: April 14, 2008
Print Flagship Studios today announced that its action role-playing game
Hellgate: London has become the most successful online video game
launch in Korea of the past three years with over 1 million accounts
registered within the first two weeks of its open beta test. Hellgate:
London is the first online game in over three years to use a monthly
subscription business model.
After launching the open beta on
January 15th, Hellgate: London quickly rose to the ninth most played
online game, fifth most popular RPG and most popular online beta game
in PC Cafes, with over 1 million accounts. Hellgate: London was
released commercially on February 22nd, and achieved record sales in
its first week of presales.
"To become the most successful
launch in Korea for over three years is an incredible achievement,"
said Bill Roper, CEO of Flagship Studios. "This milestone wouldn't have
been possible for us to achieve without the incredible support of our
publishing partner, Hanbitsoft, and our dedicated community in Korea.
We look forward to expanding the Hellgate universe and building upon
this success in the future."
"Flagship Studios are well aware of
how the Asian market operates very differently to the Western
territories" said Alex Kim, CEO of HanbitSoft, "By listening to
players' feedback and through constant updates to the game, Hellgate:
London will continue to be an incredible success throughout Asia."
Hellgate:
London combines the depth of role-playing games and the action of
first-person shooter titles, while offering infinite playability with
dynamically generated levels, items, enemies, and events. Whether
online or off, a player creates a heroic character, completes quests,
and battles through innumerable hordes of demons to advance through
experience levels and branching skill paths. A robust, flexible skill
and spell system, highly customizable appearances, and a massive
variety of randomly generated equipment allow players to create their
own unique hero.
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