NEWS
Ubisoft's New UbiWorld Web Property - News
By Emanuel Avram
Published: October 21, 2009
Print Ubisoft (http://www.ubisoftgroup.com) has selected Intergi Entertainment (http://www.intergi.com) as its exclusive American online advertising representation
firm to oversee digital marketing campaigns for its recently
re-launched UbiWorld website, based on the company's acclaimed
Imagine, Style Lab and Petz video game series.
Per the agreement, Intergi Entertainment will manage all digital branding and advertising opportunities for the UbiWorld website (http://www.ubiworld.com) across three virtual "islands" themed around Ubisoft's popular Imagine, Style Lab and Petz games. The enhanced site offers advertisers the unique opportunity to create highly customized, in-game advertising and sponsorship campaigns that connect with girl gamers who frequent UbiWorld to explore their creativity and interests in a variety of simulated, real life scenarios. Advertisers are now able to sponsor UbiWorld properties and integrate their brand within customized in-game experiences, allowing them to showcase their products within mini-games, scavenger hunts and sweepstakes, and customized "feel good" sponsorships. UbiWorld's virtual gaming world is frequented by more than 2 million Tween girls who spend an average of 7 minutes per day role-playing within personalized, virtual worlds.
In addition to
managing digital sales for UbiWorld, Intergi will also oversee campaign
deployment while serving all of the creative that will populate
UbiWorld. Financial terms of the agreement are non-disclosed.
"By combining three hugely popular games series into one virtual world, Ubisoft has created the single most effective place online for advertisers to connect with 6- to 14-year-old girls," said Jayson Dubin, president of Intergi Entertainment. "Imagine being tasked with marketing a movie, television show, beauty product or line of apparel that targets Tween girls today and being able to create highly customized branding campaigns within an virtual gaming environment that delivers more than 1 million girl gamers who are spending an average of $400 a year on extracurricular items. We're introducing a targeted new way to engage the girl gamer marketplace."
"Our UbiWorld site offers girl gamers a unique online space to explore their hobbies and interests, interact with friends, as well as learn more about some of our most popular brands," said Andy Swanson, senior director, strategic sales and partnerships, North America, Ubisoft. "As responsible game developers seeking to create today's leading online space where education meets entertainment for girls 6-14, we are thrilled to be working with Intergi."
Per the agreement, Intergi Entertainment will manage all digital branding and advertising opportunities for the UbiWorld website (http://www.ubiworld.com) across three virtual "islands" themed around Ubisoft's popular Imagine, Style Lab and Petz games. The enhanced site offers advertisers the unique opportunity to create highly customized, in-game advertising and sponsorship campaigns that connect with girl gamers who frequent UbiWorld to explore their creativity and interests in a variety of simulated, real life scenarios. Advertisers are now able to sponsor UbiWorld properties and integrate their brand within customized in-game experiences, allowing them to showcase their products within mini-games, scavenger hunts and sweepstakes, and customized "feel good" sponsorships. UbiWorld's virtual gaming world is frequented by more than 2 million Tween girls who spend an average of 7 minutes per day role-playing within personalized, virtual worlds.
"By combining three hugely popular games series into one virtual world, Ubisoft has created the single most effective place online for advertisers to connect with 6- to 14-year-old girls," said Jayson Dubin, president of Intergi Entertainment. "Imagine being tasked with marketing a movie, television show, beauty product or line of apparel that targets Tween girls today and being able to create highly customized branding campaigns within an virtual gaming environment that delivers more than 1 million girl gamers who are spending an average of $400 a year on extracurricular items. We're introducing a targeted new way to engage the girl gamer marketplace."
"Our UbiWorld site offers girl gamers a unique online space to explore their hobbies and interests, interact with friends, as well as learn more about some of our most popular brands," said Andy Swanson, senior director, strategic sales and partnerships, North America, Ubisoft. "As responsible game developers seeking to create today's leading online space where education meets entertainment for girls 6-14, we are thrilled to be working with Intergi."
Hide Comments (0)
LATEST REVIEWS
| Shattered Horizon November 18, 2009 While offering no tutorial whatsoever in a relatively new genre of FPS, it appears Shattered Horizon has the right stuff for many shooter fans, with a price per value being one of the most important aspects here. Mind though you will need to see for yourself if this game is for you or if you dislike the 3D environment free movement.
[...] |
| Star Wars The Force Unleashed: Ultimate Sith Edition November 17, 2009 Some ports are good, some ports are bad, and some ports are never to be made. I decide to include the PC edition of 'The Force Unleashed' in the latest category simply because it inherits all the bad aspects of the platform edition of the game and it also brings new bugs and other technical problems which are hard to be ignored, even by the most casual gamer.
[...] |
| League of Legends November 16, 2009 Every now and then somebody comes up with a brilliant idea that shakes the very foundations of the gaming industry, despite having a low budget or an undersized developing team. DotA was such a concept and the result is a game mode that rivals Warcraft 3 in terms of popularity, establishing itself as a landmark in the RTS genre.
Featuring the same solid gameplay without the limitations of the Warcraft engine, League of Legends is undeniably a huge leap forward and probably another massive success.
[...] |
ADVERTISMENT
LATEST PREVIEWS
| Gratuitous Space Battles October 20, 2009 I've only had the opportunity of testing a pre-release beta
version of Cliff "Cliffski" Harris' Gratuitous Space Battles, but I can tell
you I've had great fun with it. The game is developed for braniacs and lets
your imagination thrive, even if it's a top-down, 2D strategy. Looking forward
to check out multiplayer and the final version.
[...] |
| World of Warcraft: Cataclysm September 8, 2009 World of Warcraft: Cataclysm promises to be one of the turning points for the Warcraft universe, not only advancing the story and lore, but also offering a new and more beginner friendly experience to new players who are just starting up on the game. That said, it is obvious veteran players haven't been forgotten, and as I've seen from this year's Blizzcon, everyone will be happy to know development work looks quite advanced, and we can probably expect this pack to arrive probably sooner than later.
[...] |
| Champions Online August 27, 2009 Champions Online is not the only MMO to be released this year, but it is definitely one of the most anticipated ones, following the considerable success of its predecessor: City of Heroes. This latest release from Cryptic Studios will face a fierce competition, but those who are willing to trade a fantasy universe with a more gritty one, without forsaking a quality MMO may find a great alternative in it.
[...] |
LATEST DOWNLOADS
LATEST VIDEOS
|
|
|
|
|
|
|
|
SOCIAL BOOKMARKING
|
|
|
|
|
|
|
|
|
|
Please log in to access this section.