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Red Faction: Guerilla
Published by: THQ |
NEWS
Red Faction Guerilla: Smash and grab around London - News
By Paguba Florin
Published: June 12, 2009
Print A car filled with over 100 copies of a brand new video game was left in
busy central London areas yesterday, with passers-by encouraged to
'smash and grab' in order to celebrate the launch of Red Faction
Guerrilla on the Xbox 360® video game and entertainment system from
Microsoft and PLAYSTATION®3 computer entertainment system and get their
hands on one of the first copies of the game for free.
During
the day, footage captured hundreds of passers-by picking up the
sledgehammer left chained next to the vehicle in Covent Garden, London,
and smashing their way to success and grabbing a copy of Red Faction
Guerrilla, a new destruction-based game released by THQ on Friday 5th
June.
Simon Watts, PR Manager, UK & Europe for THQ, said: "Because Red Faction Guerrilla features the world's most realistic destruction engine, we thought that it would make for an interesting experiment to find out how many people, going about their everyday business, would stop in a busy city street to work out some stress by smashing their way into a car to earn a copy of the brand new game."
Simon Watts, PR Manager, UK & Europe for THQ, said: "Because Red Faction Guerrilla features the world's most realistic destruction engine, we thought that it would make for an interesting experiment to find out how many people, going about their everyday business, would stop in a busy city street to work out some stress by smashing their way into a car to earn a copy of the brand new game."
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