Electronic Arts today announced that former Hollyoaks star and I'm A Celebrity...Get Me Out Of Here! survivor Gemma Atkinson has been unveiled as the latest star who will be appearing in Command & Conquer Red Alert 3, the highly anticipated continuation of the real-time strategy franchise.

Making her videogame acting debut, Gemma, 23, will play Lt Eva McKenna, a character familiar to fans of Command & Conquer Red Alert 2. A military officer with a sexy twinkle in her eye and a British stiff upper lip, Eva is a communications officer for the Allied coalition in their fight against the Soviet and Rising Sun superpowers.

The game, which takes place in an alternate timeline and imagines what would have happened if time travel had been used by both Albert Einstein and the Soviet Union, features an epic global confrontation with you at the controls of your chosen faction.

Atkinson said: "I'm a gamer and the chance to act in one of the best loved game franchises was an opportunity I was really keen to explore - especially as Eva is such a strong female character. The worlds of gaming and film are getting ever closer and as an actress I wanted to explore this exciting new area of drama, broaden my acting skills and continue the active, outgoing side of my personality that I showed in I'm A Celebrity..."

Gemma was in Hollyoaks for five years as troubled teenager Lisa Hunter. She later appeared in ITV's primetime show Soapstar Superstar and last year she bravely stepped into the Aussie jungle to battle in the bush tucker challenges in I'm A Celebrity...Get Me Out Of Here!. She has a role in forthcoming Brit flick Boogie Woogie alongside Jamie Winston, Christopher Lee and Heather Graham, which hits cinemas nationwide in August 2008.

EA marketing manager Stuart Lang said: "It's great to have Gemma on board for such a popular gamers' game as Command & Conquer Red Alert 3. We hope that fans of both Gemma and the Command & Conquer universe will be delighted at what they see when the game goes on sale in October. She will also be taking part in EA?s Be The One event in Trafalgar Square later this year, which forms part of the London Games Festival."

The Command & Conquer franchise defined the real-time strategy genre of videogames back in 1995. It has been famed in the years since for its groundbreaking full-motion video content, featuring acting talent such as James Earl Jones, Josh Holloway, Natasha Henstridge and Michael Ironside. This year, the cast list will feature the biggest names to feature in the series so far.

Command & Conquer Red Alert 3 will be on sale in October for PC and Xbox 360. Meanwhile you can check out more Red Alert 3 screenshots and wallpapers here.

Gemma will be appearing at the M-Festival gaming event at Stoneleigh Park, Warwickshire this Friday, August 8 where she will be signing posters featuring her character and meeting fans. Go to www.i34.multiplay.co.uk for more information on the event or to book tickets*.