Today at the SEMA show in Las Vegas, Electronic Arts announced Need for Speed Live, a unique festival and
competition that celebrates car culture. This first-time event will be
open to the public and will be hosted next summer at the world famous
Brands Hatch Circuit* located near London, England. The weekend-long
experience will be a showcase of entertainment, videogames, music, car
shows and displays designed to appeal to fans of racing games, proud
owners of hot vehicles, fans of exotic cars and motorsports enthusiasts.
Need for Speed Live will invite some of the world's top drifters and time attack cars from across Europe, North America and Japan to gather in one location to compete in a battle of the continents. Need for Speed Live will also include demonstrations by some of the world's most famous race and exotic cars in a manufacturer time attack exhibition.
"For
over 14 years, Need for Speed has been at the forefront of automotive
culture and this Live race event brings the spirit of Need for Speed
games to life with all of the energy, adrenaline and sexiness that the
franchise represents," said Rod Chong, Creative Director for Need for
Speed Live. "Need for Speed Live will definitely push each driver and
their cars to the limit as they contend with dramatic elevation changes
and harrowing fourth-gear 100 mph drifts."
For more information on Need for Speed Live, please visit www.needforspeedlive.com.
* To be confirmed