The 2009 British Matchplay Scrabble Championships will be sponsored by digital toy factory Denki, creators of the upcoming Xbox Live Arcade game Quarrel.

Denki has contributed to the overall prize fund and will be on site during the tournament to demonstrate Quarrel, pick the brains of competitors and use their feedback to make sure the game is thoroughly enjoyable, rock solid and even more awesome than ever.

The BMSC is organised by the Association of British Scrabble Players (www.absp.org.uk) and is the most prestigious and high-profile event in the British Scrabble calendar. Drawing in the country's top players, it not only finds Britain's champion Scrabble player, but puts forward the UK's additional wildcard entrant into the World Championships (which this year fact fans, takes place in Malaysia).

Colin Anderson, Denki's managing director, said, "From the very earliest days of designing Quarrel - before it was even called Quarrel - we've shown the game to groups of people we thought could help make it better. We've shown it to strategy gamers, kids and families through to gamers, students and our friends at other Dundee games companies. When the opportunity arose to show the game to the UK's leading Scrabble players, it was too good to resist."

Allan Simmons, Promotions Officer of the Association of British Scrabble Players, said, "We're exhilarated to welcome Denki as the key sponsor for this year's Championship. As the UK's premiere tournament, it pulls in hundreds of players. Having a videogames company not only supporting the event, but coming along to showcase their new game is very exciting and I believe that Denki will get a lot of very honest and useful feedback from Scrabble players of all ages the event."

The British Matchplay Scrabble Championship takes place at the Yarnfield Conference Centre, Stone (near Stafford) on the 29th - 31st August, 2009.