Turbine, Inc. announced that its award-winning title, Asheron's Call (AC) has entered its 10th year of operation. Launched on November 2, 1999, AC immediately set the standard for online immersion, storytelling, and worldwide live event capability. As one of the original Massively Multiplayer Online Roleplaying Games (MMORPG), AC is a fully developed world - complete with a deep history, committed community, and compelling ongoing storyline. Turbine will celebrate this major milestone by running live events throughout the day that will bring back some of the most loved (and feared) signature lore characters and villains of its rich 10-year history.

"Asheron's Call has served as the foundation on which Turbine was built," said Craig Alexander, Vice President of Product Development of Turbine. "For a decade, AC has represented one of the industry's most consistent and well-loved franchises further demonstrating the longevity and quality of Turbine's persistent worlds."

Launched in 1999, AC is a critically acclaimed massively multiplayer online role-playing game that draws together thousands of players within an evolving and dynamic persistent world. With an exciting ever-evolving storyline, thrilling adventures, quests, and frequent content updates, AC immerses players in an intense role-playing environment. An extensive system of formal Allegiances and player influence greatly enhances social interaction within the game. AC has received several awards over its 10-year history including being ranked #27 of Gamespy's Top 50 games of all time. For more information, please visit http://ac.turbine.com.