The company newly created will deliver on-demand entertainment content to owners of the PSP consoles in the UK and Ireland.

The Joint Venture company, with equal Board level representation from SKY and Sony Computer Entertainment Europe will draw on the unrivalled entertainment aggregation expertise and technical leadership of SKY, and the handheld entertainment knowledge and brand power of PlayStation®. The company will establish PSP and the new ground breaking video download service as the natural partners for those seeking the ultimate choice of portable entertainment content.

Focusing exclusively on delivering video content to the PSP, the Joint Venture will initially provide a wealth of video and film content to the more than 2.3 million PSP owners in the UK and Ireland. The two companies are already in discussions with entertainment content providers across Europe to facilitate future introduction of the service to European PSP owners.

More information on the service will be announced by SCEE at Games Convention in Leipzig, Germany on Wednesday 22nd August.